Elsie Leong & Flora Leong

Founded on the passion for culinary excellence, this story begins with Elsie Leong. Elsie captivated taste buds with her very own recipes and meticulously handcrafted bakes. She poured her heart and soul, combining flavours and textures that elevated her creations to treasured family heirlooms. Among her popular bakes, her pineapple tarts became a signature indulgence. Each bite represented her unwavering commitment to perfection, leaving a mark on the palates of those fortunate enough to taste her recipes.

As age caught up to Elsie, her daughter, Flora Leong, couldn’t bear to see her mother’s legacy abandoned. Despite 20 years of success in the finance industry, the 2019 COVID disruption made Flora reflect on the family legacy she wanted to leave behind. Driven by the fond memories of her mother’s bakes and a vision to share her heirloom recipes with the world, SOFLLE was born.

With a passion for Singapore’s rich gastronomic heritage, Flora hopes to make her own culinary mark by weaving her mother’s recipes with the authentic flavours that represent home for a taste of Singapore that can be savoured across oceans and seas.

SOFLLE has become a haven where tradition and innovation intersect, capturing the essence of Singapore’s flavours and presenting them in unique and enticing ways. Each bite is a homage to the past, a celebration of the present, and a nod to the future. Flora’s creations reflect not only her passion for local flavours but also her desire to preserve her family’s legacy, inviting you to embark on a remarkable journey of taste and tradition.

SOFLLE’s essence lies in their signature bakes of Elsie’s famous pineapple tarts and coffee cookies while their 8 Treasure Box embodies SOFLLE’s spirit of innovation — an ensemble of eight unique cookie flavours including renditions of iconic Singaporean dishes like Chilli Crab, Laksa, and Hainanese Chicken Rice.

SOFLLE aims to satisfy your cravings from home, allowing you to experience the familiar flavours that evoke a sense of comfort and nostalgia. Step into their world, where the love between mother and daughter infuses every delectable treat. Celebrate the traditions that connect us, one bite at a time.